TRACEY MCGARRIGAN

Entrepreneur, Founder, and Commercially savvy marketing advisor; Running her own businesses since she was 19 years old, Tracey uses her own experiences to help digitally creative CEOs and founders navigate and grow their own businesses. From how to stay sane whilst raising investment, building a product, or growing a team, down to how to manage the mundane day to day realities, Tracey keeps busy devising strategic digital marketing / channel campaigns, building brands, live event / expo logistics, driving commercial partnerships and projects, corporate communication planning and fractional leadership at C Suite / board level, and crisis communications.

International marketing magician; provides critical decision-making GTM support via tried and tested communication strategies built on market trends and behaviour. Designs compelling narratives, and leverages various marketing channels (both internally and externally) that resonate and reach their target audiences. Tracey also coaches CxOs on how to clearly present complex ideas to investors, stakeholders, and customers; she once completely reworked a client’s pitch deck from scratch whilst in the back of a car on the way to Gamescom, and came home with $1.5MM in new investment.

Expert at international project and event management; has worked with some of the biggest powerhouses of literature, theatre, film, and video games like the National Theatre, and London Games Fest, to deliver events designed to entertain, inspire, and engage audiences. Whether it’s a breakfast meet up, or an international festival set in many locations, the core goal is always the same; memorable, valuable connections.

Earned the nickname ‘Queen of making stuff all okay’ A crisis communications specialist, she delivers fair, robust, direct, and urgent advice in the moment that things start to unravel to navigate the first 24hrs and beyond, helping to protect brands, and minimise disruption to teams.