MARK STANLEY

A dynamic global executive and strategic operator in the video game industry, Mark is known for driving innovation, market expansion, and transformative partnerships across leading platforms and brands including Xbox, PlayStation, GameStop, and multiple global independent studios. With a proven track record in go-to-market execution, IP development, and publishing, he has launched high-impact initiatives across LATAM, EMEA, and APAC, reaching millions of players and generating billions in revenue.

Global Expansion Architect: Spearheaded Xbox and PlayStation market entries across 85+ countries, achieving #1 market share, double-digit brand growth, and over $1.5 billion in revenue.

Go-to-Market Strategist: Designed and executed GTM plans for global device launches, services, and AAA content across console, PC, mobile, and cloud.

IP & Publishing Powerhouse: Built publishing divisions (e.g., GameTrust, Playful) and structured IP-first deals that retain studio value and maximize revenue.

Partnership Rainmaker: Orchestrated transformative alliances with platform holders, investors, and developers, from Series A funding to AAA collaborations.

Studio Integration Leader: Led studios integration and incubation at Xbox, accelerating development pipelines and fostering creative synergy.

Innovation Accelerator: Created cross-functional product innovation teams, streamlining development and boosting time-to-market effectiveness.

Cultural Operator: Multilingual, multicultural, and fluent in leading teams in local fluency, community intimacy, and global strategy.