An inside look at how game studios are approaching AI.

Built from 100 confidential studio-leadership interviews, VAIA surfaces the patterns, lessons, and real-word approaches emerging across game development.

Why VAIA Exists

The games industry is stronger when we learn from one another.

VAIA brings those shared lessons together, surfaces the patterns that matter, and helps teams make better-informed decisions.

Trusted conversations

Confidential discussions with studio leadership.

100 confidential leadership interviews

Shared learning

Patterns and lessons surfaced across the research.

Practical direction

Better-informed decisions for teams and businesses.

What VAIA is

A directional research program built from confidential conversations with leaders across the games industry.

North America + Europe

Console + PC

From Indie to AAA

Directional by design. Anonymous by default. Built to support better decisions, not one-size-fits-all answers.

See where you stand. Understand what matters. Decide what to do next.

The VAIA Report applies the Index to your organization through confidential interviews, analysis, executive insight, and tailored recommendations.

Internal interviews
Understand your organization’s current approach, priorities, and challenges.

Benchmark against the Index
Compare your findings against the patterns and lessons emerging from VAIA.

Executive readout
Turn the findings into relevant insights and implications for your leadership team.

Tailored recommendations
Identify practical next steps aligned to your goals, teams, and business.